End-to-end event planning and experiential marketing
Challenge
To target social determinants of health that affect their members, Buckeye Health Plan aimed to increase access to healthy, affordable food.
Solutions
BrandWell created a unique member engagement and outreach event series and coordinated event logistics, public relations and marketing outreach for Buckeye at twelve farmers markets across the state.
Results
The event series raised awareness of healthy eating to hundreds of Ohioans
$15,110 worth of vouchers to purchase fresh fruits and vegetables
199 children received $1 vouchers
174 New SNAP/EBT customers were tracked at the market dates