Digital Marketing

Online brand awareness: SEO, PPC, Paid Social, Analytics


BrandWell partnered with six Managed Care Plans to orchestrate a statewide “Vax on the Spot” campaign, supported by thousands of local vaccination events. BrandWell branded the campaign and developed the supporting advertising assets. A comprehensive digital marketing campaign helped target the demographic of members needed to reach their goal—whether it was moms, teenagers, or young children—and drove them to the Vax on the Spot microsite, which housed resources and more information.


  • More than 40,000 site visitors each week
  • Over 900,000 vaccinations