How a health plan increased market share through earned media exposure

CHALLENGE
A local health plan wanted to increase visibility through event-related earned media and thought leadership campaigns, delivering health education messages to their target audience and key influencers. 
The constant changing healthcare environment made it more important than ever to establish this organization’s value in a clear, concise and differentiated way through strategic public relations. BrandWell elevated this healthcare’s brand and drove real, measurable results. We factored in the client’s goals, mined meaningful stories and incorporated strategic planning that kept their key audiences in mind. And post-coverage, we ensured the life of a placement continued through a coordinated amplification strategy to reach their audiences right where they were watching/viewing/listening. 
APPROACH
  • Message development: advisories, press releases, talking points, fact sheets, infographics, social media posts, email campaigns
  • Media relations: pitching, follow up, delivery
  • Media monitoring
  • Spokesperson training and coaching
RESULTS
In 12 months = 
  • 92 media interviews
  • 51 TV interviews
  • 13 Radio
  • 28 Print interviews
More than 32 million impressions in one year!
Membership gains –  increase in market share – elevation in market position.